Insights > Marketing

Does Your Website Need An Update?

Studies show that over 80% of users will have a negative perception of businesses with poorly designed website. Here's how to determine if your website could use a refresh.

Tori Wong – September 27, 2021

You have a website with a custom domain, pages of information, and a profitable company, but you’re not getting a tonne of traffic or conversions from your site. Maybe your website was designed back in the early 2000s, isn’t loading properly on all devices, and feels a bit outdated compared to the competition. Or maybe you have a beautifully designed website with professional images but it doesn’t seem to come up when anyone tries to look you up on search engines. Do any of these situations sound familiar? If so, it’s probably time for you to update your website.

We live in a technology-centred world with over 3.5 billion people online. Studies show that over 80% of users will have a negative perception of businesses with poorly designed website. As a successful organization, it’s important to have a high-quality website that is strategically designed to maximize ROI while building a strong brand presence.  

Below are some questions to determine whether or not your website could use a refresh:

  1. Has your site been updated in the last 5 years?
  2. Is your site responsive? (In other words, does your site work on all devices?)
  3. Does your site have Call-To-Actions that are effective and easy to find?
  4. Is your site user-friendly?
  5. Does your site stand out from the competition?
  6. Can you easily make changes or updates to your website?
  7. Does your site look visually appealing and match your brand?
  8. Can you access and/or measure your site’s analytics?
  9. Does your website have new content or up-to-date SEO?

If you answered “NO” to any of the above questions, then it’s probably time to update your website.

Ready to grow? Contact us now for a free evaluation of your website.

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